Prof. Dr. Sabine Baumann holds a full professorship for Business Administration at Jade University and is Adjunct Professor for Industrial Engineering at Texas Tech University. She teaches courses on master and bachelor level in Management, Information Technology, Media, and Production Management. She holds a doctoral degree from the faculty of Business Administration and Economics, a Master’s degree (Diplom-Kauffrau) in Business Administration (Production Management, Business Informatics and Operations Research) and a Master’s Degree (Magistra Artium) in English Literature, Linguistics, and Philosophy, all from Paderborn University, as well as a Diploma in Economics from Trent Polytechnic Nottingham (now Nottingham Trent University).

Before rejoining academia she worked for Bertelsmann, Germany’s largest media conglomerate, in various positions including Director of their Content Management Competence Center. She joined the division of Corporate Information Systems at Bertelsmann mediaSystems (now arvato systems) as application developer and consultant in the music and publishing divisions. She became a founding member of an advisory group on content management. She grew the group to a Content Management Competence Center that she then headed as Director. The Competence Center develops cross-media publishing solutions for international media organisations in book and magazine publishing, music and TV. As technical project manager she supervised the development of an issues management platform for Bertelsmann‘s Corporate Communication. The resulting IM-Net received the German Public Relations Award.

Prof. Dr. Sabine Baumann's professional experience also covers project management and consulting services for SMEs in the areas of IT Strategy, Quality Management and Smart Manufacturing. She has served Wedel University for six years as Head of the International Office and Jade University for three years in the position of Dean of Studies.

Prof. Dr. Baumann is well connected with her field. She was recently elected as Vice Head/Convention Program Chair of the Media Management, Economics & Entrepreneurship (MMEE) Division of the Association for Education in Journalism & Mass Communication (AEJMC) and is a Board Member of the European Media Management Association (emma). She is Editorial Board member of the Journal of Media Business Studies (JoMBS) and The Journal of Media Innovations (JoMI) and acts as reviewer for various journals and conferences.

Her research areas, in which she has published extensively and presented her work at conferences, are all interdisciplinary, involving either changes in business models due to new technologies or the strategic exploitation of network structures.